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Sergé Basics was founded in 2019 in Mexico City by Ximena Martínez. It's a Mexican brand focused on ready-to-wear, offering the option of buying everyday basics with a timeless approach and design proposition. For any woman passionate about fashion, who seeks timeless designs and, above all, invests in good basics.
MISSION
Our mission is to become your go-to brand for any occasion in your life, by creating timeless, high-quality basics. We aspire to become an essential part of your closet, ensuring you never face the dilemma of not knowing what to wear. We are committed to offering you garments that will last, providing unparalleled versatility and style for every occasion.
We will always provide support material through our social media to show you how to combine our pieces and help you choose according to your style. All of our content is designed with you in mind so you can better understand the brand and the products you buy from us. We want to demonstrate the quality and fit of our products, as well as the endless ways you can combine each one.
VISION
At Sergé, we envision a world where elegance and authenticity intertwine through timeless pieces. Our vision is to be the guide that inspires women toward self-discovery and confidence, regardless of passing trends. We envision a wardrobe where each piece is a tool to express their individuality without time constraints. As we move forward, we strive to be the constant companion on every woman's style journey, celebrating the beauty that transcends seasons and creating profound connections between fashion and personal identity.
"All our garments are designed and made by Mexican hands in our workshop."
VALUES
Integrity and Transparency
We are dedicated to working with our team to ensure responsible business practices that reflect our brand's core values of integrity and transparency.
Responsibility
We can take responsibility for everyone involved in every part of our production chain. We ensure that working conditions are adequate and everyone involved is fairly compensated.
Awareness of the Production Chain
We know whose hands your garment went through before reaching you. All garments are designed and made by Mexican hands.
Accessibility
We strive to keep our prices affordable and fair for our customers, without sacrificing the effort that goes into each garment.
Sustainability
Every day, we strive to improve our quality standards, finding the most sustainable options, and continually educating ourselves on social and environmental practices that consider our creators, our planet, and our customers.
Conscious Production
At Sergé, we strive to produce consciously. That's why our production is limited and we don't restock until our customers request it, constantly improving the product based on customer feedback. This way, we avoid overproduction and minimize waste.
